Prevymis Coupon Email
Adobe Illustrator, Assembler, HTML, CSS
Objective:
Create an email to drive awareness to HCPs that their Hematopoietic stem cell transplantation patients have payment options: coupons.
Imagery:
Money, physical coupons, and any other imagery suggesting monetary value cannot be used according to Merck’s coupon review board. Instead of showing the end result. The image showed the process of what getting a coupon looks like on the user’s end. Visiting the product’s website and downloading a code to then use at the pharmacy when purchasing the product Prevymis.
Process:
- Worked with (CDL) campaign development lead to edit content for the specified tactic.
- Built a responsive email with copy designed to show hierarchy importance in both mobile and desktop view.
- Expanded upon the brand by designing for the digital screen.
- Worked with the coupon review board to approve imagery and copy
- Edited HTML and CSS to pass to (DP) deployment partners to build final format
